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CRM
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Turning attention into measurable growth.
Selected Work
Growth, automation and product-minded work.
How I work
From signal to system.
01
Find opportunities
Understand the audience, product, funnel and available data to identify where growth may be constrained or underdeveloped.
02
Test hypotheses
Turn opportunities into measurable experiments across content, acquisition, messaging, product and customer experience.
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Measure & scale
Analyze results, identify winning patterns and scale what works.
Process line
AudienceOpportunityHypothesisExperimentDataIterate
About
I combine marketing thinking with a builder mindset.
I've worked in digital marketing since 2020, starting with social media and content and gradually moving deeper into growth, experimentation and analytics.
My strongest work usually starts with the same question: where is the opportunity, friction or inefficient process, and what can I test or build to improve it?
That has led me beyond traditional marketing into internal tools, automation and my own AI product. I'm most interested in roles where marketing, data, experimentation and product thinking overlap.
01
Economics-first thinking
I connect attention and activity to measurable business signals.
02
Builder mindset
I use tools, automation and AI when building a system is the best way to solve the problem.
03
Growth focus
I look for measurable acquisition, operational and customer-experience improvements.
Experience
STRUCT
Founder
Mar 2026 - Present
Built and launched an AI-powered product from user problem research and MVP definition through launch, analytics and iteration.
Franklin's Burger
Social Media Lead
Jan 2022 - Present
Lead social media planning and campaign execution for a ~60-location restaurant network; also designed and built the customer support automation system.
VASKO / Mercedes Truck Service
Growth Marketing Manager
Jan 2025 - Nov 2025
Built and scaled an organic growth system generating 16M+ organic views and developed an internal roadside contractor dispatch tool.
Freelance / Self-employed
Digital Marketing Specialist
2020 - 2022
Delivered digital and social media projects for small and mid-sized businesses.
Brand Collaborations
Selected creative execution for co-marketing campaigns.
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Pikador × Franklin's
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